• The star shape is seen in most of their adverts as the place where the price is located. 
• The simple basic font in the logo
• The recognizable shape of the fries packaging
• The Infamous red (#ED1C22) and yellow (#FFC20F)
• The golden arches
• 'Mc'

I specifically used abrasive language to contrast McDonalds 'fun' and 'happy' appearance and marketing angle. McDonalds uses positive emotive language like 'succulant' and 'crisp', but words like shit and fuck directly appose this.

I used a cut out method in the main heading, revealing the gross B&W burger and logo underneath, to visually display McDonald's need to have transparency in their menu and methods. Allowing customers to witness their food being prepared is not enough.

+
x30
+
"MISLEAD"

What I want to take from this precedent is the boring and plain font, the distinctive boarder and the constant commas, brackets and statistics.

The thrown sprinkle of shredded McLettuce, lying on your McTurd patty, does jack-shit for a women's thigh circumference.

#1

A cardboard advert sign seen on McDonald's countertops.
The idea is to have a clean poster appearance with a strong direct light pointed at the front, making a strong shadow at the back, with dirt and mess dwelling in the shadows. It would symbolise the difference between the clean appearance they display versus the shitty reality of their 'background' (food, management, cunning marketing and world impact).

#2

A McDonald's Tray Where the message is written in oil stains amongst mess. A possibility could be too use fancy ketchup to emphasize a word.

The letter will be an altered McDonald's Ingredients list. As there is so many ingredients in each individual ingrediant...

eg. Cheese - Vegetarian Cheddar (51%), Water, Butter, Vegetarian Cheese (9%), Whey Powder, Milk Proteins, Emulsifying Salts (Trisodium Citrate, Citric Acid), Natural Cheese Flavouring, Salt, Preservative (Sorbic Acid), Colour (Natural Carotenes, Paprika Extract), Anti-caking Agent (Soya Lecithin).    

I thought each ingredients list could be a paragraph. The false paragraph title, eg Fancy Ketchup, will be grey so it will not confuse the reader. There will also be a comma between each few words, random numbers, percentages and brackets will be in grey and in the background also.

For example.

The format will be in a clean looking pamphlet, with boarder, watermarks, logo and Ronald McDonald.


 

 Trees

Sign Posts

• Evil
• Greed
• Harmful
• Unethical
• Rule 
• Govern

"Committed to improving the quality of human life"

...for profit. It's the buisness of making money off peoples illnesses. Cures are bad buisness, and so its not possible to have the 'quality of human life' in mind when bad quality of human life rakes in money.

It is unethical to mix money with health.

GSK
- sued the South African Government for trying to supply AIDS victims with medicine they can afford
- knowingly produces toxic drugs and
- emitts more carcinogens than almost any other chemical producer in the UK

• Control
• Ignorance
• Mold 
• Seduce
• Brainwash
• Manipulate

"I'm lovin' it"

• No one is lovin' it, everyone is unsatisfied after eating it but due ti the marketing, outlet locations and subliminal massaging, people go back again and again, eating shitting burgers that they do not enjoy.
• Also, the world as a whole does not enjoy the impact of McDonald's has on the world (Waste/Health/Impact on 3rd countries)
• McDonald's also has the capacity to make a massive positive change on the world. A company this big has a duty to give back and equalise the harm they have caused

Starbucks
Catholic Church
McDonalds
Coca Cola
Sony
pams
Matel
Barkers
Jay Jays
Converse
Nike
GlaxoSmithKline